Posts Tagged ‘restaurants’

Bulgogi House

Monday, March 5th, 2012

Caught sight of Latino workers replacing the sign at Goong last Saturday. The place will henceforth be known to passersby as Bulgogi House.

Goong All-You-Can -Eat Korean BBQ Restaurant

The Korean girl even today still answers the phone with “Goong” and when prompted, she said yeah, they changed the name outside, but the owners and the concept remain the same.

Lunch AYCE options are $9.99 and $13.99 while dinner options are $16.99 and $19.99.

Bulgogi House: All-You-Can-Eat Korean BBQ Restaurant LA

Though in this case there have been “Bulgogi House” restaurants in other parts of the country in years past, I sense a trend locally to replace Korean restaurant names with generic appellations that foreigners can more easily remember.

Can’t cite a specific example for a full-service restaurant, but what stood out was when Aio coffee shop put up a very stark “Coffee Boba Hookah” sign (not sure if she’s still open by the way… had a run-in with the health department, last I heard).

I have deep fondness for the use of classic Korean names for restaurants, but I realize keenly the marketing effectiveness of having a memorable name. A friend flew in from out of state more than a year ago and briefly glimpsed the Oo-kook logo and I told her it could be translated as “Cow Country” or “Cow Nation” — even to this day, when we talk, she references it and the Honey Pig across the street. She can’t remember the name of the restaurant where we actually ate that evening!

Still, it would be nice to see a Korean restaurant be a marketing success and a critical hit even with an alien-sounding Korean name… Oh, wait. We already have that…

(Never liked the word “Bulgogi” as it’s written in English… not aesthetically pleasing as all. Visually and auditorily gross. It’s sort of like how ugly the words “kimbop” or “kimbob” are, though “kimbap” isn’t so bad. Thank God I know Korean, so that I see the hangeul in my head instead of the English transliterations when I eat. I had kimbap with perilla leaves yesterday and a bulgogi doshirak today for lunch.)

Bulgogi House (Goong AYCE Korean BBQ Restaurant)
Address : 3600 Wilshire Blvd, Los Angeles, CA 90010
Phone : 213-388-1988

Best Kimbap in Koreatown LA

Thursday, March 1st, 2012

Kimbap is steamed white rice and other ingredients rolled in kim (sheets of dried laver seaweed) and served in bite-size slices. It is often eaten during picnics or outdoor events. The word starts with an unaspirated “k” which is why it’s also spelled gimbap. It had its origins in the Japanese futomaki (makizushi) from the Japanese colonial period, 1910-1945.

Many English speakers refer to kimbap as the Korean version of the Japanese sushi roll. But if you’ve eaten kimbap and futomaki more than a few times, you know there’s a noticeable difference in taste and preparation between the two.

The place from which to get your kimbap fix in Koreatown is Gaju Bunshik, which originally had a stall inside Gaju Market on 5th and Western and was also equally if not more famous for its naengmyeon (cold noodles). After Gaju Market closed in 2011 for the construction of a new building complex, Gaju Bunshik opened up as its own restaurant on Wilshire, a block west of Western Avenue, in the same plaza as Village Bakery and Hite Gwangjang.

Kimbap variants are dependent on different fillings. Popular ones are kimchi, perilla leaves (kkaennip), and tuna (chamchi). Most people grab them to go — it’s best to eat within three hours after being rolled. You can see the owner’s daughter and/or her Latino assistants making the rolls almost right in front of where you order. They’re very popular and they often run out of a particular type or so.

A clear plastic container of  their kimbap is six dollars — it’s at least two rolls plus what could be the pieces of a third roll packed on one side. It comes with yellow slices of danmuji.

Address: 3839 Wilshire Blvd, Los Angeles CA 90010
Phone : (213) 380-2174

Gaju Bunshik usually opens at 7:00 am (ready with hardboiled eggs for Korean ajosshis) but isn’t ready with the kimbap or their lunch specials until around 10:00 am. Closing time is 8:00 pm, Monday to Saturday. Closed whole day Sunday.

No, this restaurant does not advertise in and English-language publications. They don’t need to. They’re that popular among the locals. Even an institution already, really!