Maeil was one of the more active companies proselytizing their brand during the 2009 Korean Festival in Los Angeles. It’s in stark contrast to McDonald’s who had the budget to plaster their signs all over the place but did not have a single representative present to staff a table or hand out samples.
It wasn’t just one table with young women proactively handing out cupfuls of Maeil yogurt drinks… they had several mascots roaming the grounds… and they had a really foxy Korean lady handling a game where you could turn a wheel to win a prize. Lots of people were lining up.
The mascots! I am very familiar with their Caffe Late line, but not with Enyo (엔요), a new product. Didn’t have time yesterday to pick up a sample or ask about it but it seems to be an organic yogurt drink for very young children. I’ll investigate today and post details later.
Tags: 2009 Korean Festival in LA, k-town, Korean company, Korean product, koreatown, ktown, maeil brand, photographs, Seoul International Park
