For two weeks in a row now, the @Koreatown Twitter account has been sponsored by John Vance Hathaway of Humberto Beverly Hills!
The gorgeous design is of koi fish on a stunning background of blues! And on the side “Hair by John Vance Hathaway” Umberto Beverly Hills ~ 310-274-6395.
You can see it in its full glory here http://twitter.com/koreatown
What makes the sponsorship a little bit ironic is that John works in Beverly Hills, yet it is his financial support that allows the account to post tweets about different Koreatown businesses, such as restaurants and spas.
In other words, Koreatown businesses are getting free publicity on Twitter through the funding of someone who doesn’t earn his living in Koreatown yet who chooses to reside in our hood. It’s a little bit mind-blowing and it just shows how Ktown businesses are a little bit behind the curve when it comes to social media.
Long before he decided to become a sponsor, John had already proclaimed himself Koreatown’s Caucasian ambassador. A native of Los Angeles, he really has a deep fondness for this part of LA. If you want to have your hair done by the Koreatown sponsor, call Umberto Beverly Hills at 310-274-6395 and ask for John Vance Hathaway!
The salon has its own account too! http://twitter.com/UmbertoBH
Join in the fun on Twitter where the diverse Koreatown community exchanges information and tips, and don’t forget to support the sponsor by having your hair done in Beverly Hills! Ask for John when you call the salon at 310-274-6395.
